Dropshipping isn't new. It's an amazing business model that's been around for years.
It's one of the only business models where you can literally make money while you sleep by selling products that you never have to see or touch.
But there's a lot of challenges with dropshipping...
The first is knowing what to sell.
This is why people came up with the idea of the "general store". A general store is when you build some random store with a generic name, so you can test lots of product ideas to see what works.
And sure, this used to work really well. In fact, I've taught people this exact method. And it's made me, as well as many others, lots of money.
But now this is getting a lot harder to do.
Why? Because everyone is doing the same thing!
The market is being flooded with a bunch of random product ads from generic stores. So consumers don't trust this anymore, and it's hard to make sales that way.
If you've been doing this, then you probably already know. Maybe you've even lost money, and spent nights staring at a screen in frustration trying to figure out why you're getting visitors but no sales.
The problem isn't dropshipping. The problem is the way people try to do it.
So what's the new and better method?
The new and better method is creating a one product micro-brand.
And why is this so powerful?
Because when you're only selling one product, you can create a micro-brand for that product to raise the perceived value and build more trust with your visitors.
Think about 2 stores both selling the same product...